Different from the mass order mode of modern garment industry, Hanfu has limited application scenarios, inconvenient to wear, and fans are also small, which makes Hanfu merchants mainly focus on small order customization in the business process, with high customer unit price and high cost. In the first two years, the price of Hanfu was mostly about 500 yuan, and the high threshold naturally made the expansion of the industry slow. In recent two years, the unit price of Hanfu of many businesses has been reduced to 1200 yuan, but the quality has also been uneven.
Practitioners of Hanfu often take Japanese kimono as a benchmark, because compared with Western clothing, the styles and cultural backgrounds of the two traditional costumes are still similar. Expensive kimonos have promoted the development of Japanese kimono industry, and the prosperity of tourism has also made foreign tourists new consumers of kimonos. However, it is undeniable that the vitality of kimonos is inseparable from the fact that kimonos are still applied to some formal scenes, which do not exist in the domestic market. At present, the domestic Hanfu industry mostly depends on IP such as ancient costume TV dramas. Once the popularity of IP fades, it is difficult to find new IP.
More importantly, even so, kimonos have declined. According to the figures of Japan's Ministry of economy and industry, the market size of kimono industry decreased from 1.8 trillion yen in 1975 to 278.5 billion yen in 2016. If inflation is taken into account, the decline may be even greater. This is because traditional clothing is not only expensive, complex to wear, difficult to keep and inconvenient to move, which is not suitable for modern life, but also difficult to operate in batch in the process of production and sales. So is kimono, and so is Hanfu. In other words, the development path of kimono is not suitable for Hanfu. If you copy the operation, I'm afraid the outcome will be even worse.
So, if Hanfu wants to be industrialized on a large scale, what path should it develop to? The Korean clothes next door are worth learning from. The Korean Ministry of culture, sports and tourism and the Korean clothing revitalization center are committed to developing new Korean clothing work clothes, which not only have the colors and patterns of traditional clothing, but also tend to be modern in the way of wearing. The two blend and complement each other.
Such a path is also worth thinking about the Hanfu industry. In order to expand the Hanfu industry, it is necessary to integrate with the modern garment industry. While preserving the essence of traditional clothing, it will make clothes more suitable for modern life and be suitable for the production and sale of modern garment industry. Different from the mass order mode of modern garment industry, Hanfu has limited application scenarios, inconvenient to wear, and fans are also small, which makes Hanfu merchants mainly focus on small order customization in the business process, with high customer unit price and high cost. In the first two years, the price of Hanfu was mostly about 500 yuan, and the high threshold naturally made the expansion of the industry slow. In recent two years, the unit price of Hanfu of many businesses has been reduced to 1200 yuan, but the quality has also been uneven.
Practitioners of Hanfu often take Japanese kimono as a benchmark, because compared with Western clothing, the styles and cultural backgrounds of the two traditional costumes are still similar. Expensive kimonos have promoted the development of Japanese kimono industry, and the prosperity of tourism has also made foreign tourists new consumers of kimonos. However, it is undeniable that the vitality of kimonos is inseparable from the fact that kimonos are still applied to some formal scenes, which do not exist in the domestic market. At present, the domestic Hanfu industry mostly depends on IP such as ancient costume TV dramas. Once the popularity of IP fades, it is difficult to find new IP.
More importantly, even so, kimonos have declined. According to the figures of Japan's Ministry of economy and industry, the market size of kimono industry decreased from 1.8 trillion yen in 1975 to 278.5 billion yen in 2016. If inflation is taken into account, the decline may be even greater. This is because traditional clothing is not only expensive, complex to wear, difficult to keep and inconvenient to move, which is not suitable for modern life, but also difficult to operate in batch in the process of production and sales. So is kimono, and so is Hanfu. In other words, the development path of kimono is not suitable for Hanfu. If you copy the operation, I'm afraid the outcome will be even worse.
So, if Hanfu wants to be industrialized on a large scale, what path should it develop to? The Korean clothes next door are worth learning from. The Korean Ministry of culture, sports and tourism and the Korean clothing revitalization center are committed to developing new Korean clothing work clothes, which not only have the colors and patterns of traditional clothing, but also tend to be modern in the way of wearing. The two blend and complement each other.
Such a path is also worth thinking about the Hanfu industry. In order to expand the Hanfu industry, it is necessary to integrate with the modern garment industry. While preserving the essence of traditional clothing, it will make clothes more suitable for modern life and be suitable for the production and sale of modern garment industry.
source: http://info.texnet.com.cn/detail-893030.html