Technical support of high quality fabrics
The COVID-19 is profoundly affecting and changing the pace of life of all people. In terms of sports and fitness, the intensity of indoor fitness tends to increase year by year. In particular, items such as Pamela's whole-body fat burning exercise and Liu Fuhong's aerobics, which have a large range of movements, high intensity and sudden sweating, have very high requirements for the extensibility and perspiration absorption of clothing. High elastic fabric is the first choice for yoga pants. In addition, the fabric also has the functions of skin friendly comfort, ventilation and moisture absorption. Most of the common yoga pants in the market are blended with nylon, spandex and polyester.
Luon developed by Canadian Yungong brand lululemon ® The fabric is hygroscopic and sweat wicking, with four-dimensional elasticity and soft feel like cotton. Luon ® The fabric is made of high-tech polyester fiber, which has a unique cross-section, can absorb moisture from the body, disperse it to the outer surface of the fabric, dry quickly, and keep the body dry and cool. Therefore, it is also called "breathable fabric". In addition, Loon ® The fabric feels soft and comfortable, can adapt to high-intensity yoga movements, and fits well without tension.
Haining Anka Textile Co., Ltd. has launched the "naked feeling series" fabrics for yoga pants. In addition to the characteristics of no size, high elasticity and sweat absorption, the products also use special yarn weaving technology to replace the traditional sanding process, which greatly reduces the possibility of pilling in sports due to sanding and fiber breaking, making them have the same soft waxy touch. For large amount of exercise and professional yoga, Anka textile has also developed more high-end Yoga fabrics, which are blended with lycra and high-end yarn directly supplied by the brand. With a high number of stitches, it can bring a more compact fabric texture, ease muscle vibration and reduce sports injury during sports. Today, yoga fabrics have accounted for 30%~40% of the company's total sales.
YPL yoga pants have added "liquid Lycra" film into the product fabric, combined with the unique three-dimensional screen printing technology, which can make the product have higher shaping ability than ordinary yoga pants; Skin-t breathable fabric can enhance the effect of evaporative heat dissipation and help maintain body temperature balance during exercise; In addition, some products of the brand also use NX sub era memory fiber to accurately remember the body shape and shape the wearer's exclusive version.
In terms of fabric research and development, Foshan mishang yoga clothing company in Guangdong Province pays more attention to natural environmental protection, softness, elasticity, moisture absorption and quick drying. The company's innovative myshang yoga clothing fabric cool dry is a green fiber fabric made from cotton fiber and other natural fibers through cellulose purification, through scientific process to remove impurities, through continuous stretching, to extract fine, long, white filaments, and then after treatment and processing.
Traditional sports brands have also invested more energy in the research and development of yoga clothing products. Nike divided yoga products into independent categories in 2019, and launched the infinalon series made of exclusive innovative fabrics in 2020. This kind of fabric has the characteristics of high elasticity, lightness, breathability, softness and shaping. It can stretch freely with the wearer's movement, providing a comfortable, stable and fitting wearing experience. It is suitable for a variety of sports scenes such as dance, yoga and gym training.
Avantgarde design creates popular products
With the changes of the times, young people have a higher demand for the professionalism and sense of design of yoga pants. In the past, yoga pants only needed to meet the function of sports. Now, with the increasing frequency of indoor sports and the popularity of sportswear, consumers began to pursue a set of unique, professional and aesthetic equipment.
Asian women wearing European or American yoga pants of European and American brands often encounter problems such as crotch and knee sticking. The version designed for Asians can solve these problems. Lululemon has solved many wearing pain points such as the traditional yoga pants are too thin, do not absorb sweat, poor ductility, cracking, poor shaping ability, and the suture inside the leg rubs against the skin from two aspects of fabric R & D and design. With a pair of yoga pants, lululemon has opened the global market and become a "hot model" of new sports clothing.
Maia active's "waist pants" solve the problem that the sports pants squeeze out the lower abdomen through the "sandwich" waist design, making the wearer look thinner and longer. "Consumers may not be aware of the advantages of the clothing version, but the strength of the version is that they will feel that the clothes look more pleasing to the eye and are more comfortable to wear," said ouyirou, founder and design director of Maia active. It is understood that more than 2000 pieces of this product were sold on the first day of its launch. The brand that tasted the sweetness made persistent efforts and continued to launch popular products such as "Yungan pants", forming a popular product matrix.
Flyoga yoga pants also gain a large number of fans through many detail designs. Bright fabrics and carved prints highlight the sense of design; Pleated crotch to relieve the embarrassment of tight crotch of yoga pants; Multiple quilting lines at the back of the leg and the inner side of the thigh can achieve the visual effect of narrowing the thigh; The "m" butt joint highlights the hips; There is no seam on the outside of the leg to avoid the small embarrassment of side seam dislocation. Various details are collected in one pants, and a lot of praise is gained.
Brand cultivation requires patience
During the epidemic period, the consumer goods market suffered setbacks, but the sports category maintained growth, and the public's voice for family sports and fitness became higher and higher. At the same time, consumption upgrading makes many cutting-edge domestic brands stand out from many traditional brands at home and abroad by relying on product strength and brand sense. Particle fanaticism is one of the representative brands of sportswear. The first item of particle fanaticism is a pair of tight elastic pants. During the research and development, considering that many women will feel embarrassed when wearing tight pants because of the pain point of showing the scratch of their underwear, embedded design is made in the pants. The leggings sold out on the shelves and are still one of its most popular items.
"At that time, I made a pair of tight pants first, and felt that if I had to wear underwear and then tight pants, I would feel uncomfortable when sweating a lot, and there would be le marks exposed, which could not meet the needs of female consumers for beauty, so I made an embedded underwear structure to solve the problem. The introduction of this piece can not only reflect the technical content, but also a very avantgarde design. After accumulating some original customers and collecting some feedback, we continued It is a logical commodity planning to continue small-scale iterations and improve details while controlling output. " Renjiujin, the co-founder and CEO of particle fanaticism, said, "the innovation of commodities is different from that of pure artists. It is not unconscious but purposeful. You have to look at the needs of consumers, because the ultimate goal of the brand is to hope that more people like my commodities, which I think is more important."
More and more Chinese yoga pants and yoga clothes manufacturers are gradually building their own brands by giving full play to their R & D and manufacturing capabilities. It is noteworthy that in the process of brand building, many brands still follow the trend and put forward the slogan of "Chinese version of lululemon". Industry insiders believe that from the perspective of the development of the whole track, the brand education of domestic Yoga Pants brand to the market is still in the primary stage, so many enterprises have spent high marketing expenses to promote sales. However, as for the brand, the long-term development can only be achieved by subdividing and diversifying the sports scene and finding a development direction that meets the needs of the brand's target users.
Relevant experts said that at present, there are many sports brands focusing on fashion and technology, and the competition on the track will be more and more fierce. At present, young consumers have low loyalty to the brand. In addition to design and R & D, enterprises should also pay attention to cultivating more loyal customers, which requires enterprises to have more patience.
source:https://www.tnc.com.cn/info/c-001001-d-3722445.html